Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group

  1. Sánchez-Amboage, E.
  2. Castellanos-García, P.
  3. Crespo-Pereira, V.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2024

Volume: 78

Type: Article

DOI: 10.1016/J.JRETCONSER.2024.103735 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus