THE PERFORMANCE OF FRANCHISING IN THE HOTEL INDUSTRY: A PRELIMINARY ANALYSIS

  1. Mariz-Perez, Rosa-Maria
Book Series:
STRATEGICA: SHIFT! MAJOR CHALLENGES OF TODAY'S ECONOMY
  1. Pinzaru, F (coord.)
  2. Zbuchea, A (coord.)
  3. Bratianu, C (coord.)
  4. Vatamanescu, EM (coord.)
  5. Mitan, A (coord.)

ISSN: 2392-702X

ISBN: 978-606-749-269-9

Year of publication: 2017

Pages: 173-182

Congress: 5th International Academic Conference on Strategica - Shift! Major Challenges of Today's Economy

Type: Conference paper

GOOGLE SCHOLAR
Data source: WoS