E-Marketing for Libraries

  1. Fernandez Marcial, Viviana
Book Series:
MARKETING LIBRARY AND INFORMATION SERVICES - II: A GLOBAL OUTLOOK
  1. Gupta, DK (coord.)
  2. Koontz, C (coord.)
  3. Massisimo, A (coord.)

ISSN: 0344-6891

ISBN: 978-3-11-028104-0,  978-3-11-028086-9

Year of publication: 2013

Volume: 159

Pages: 333-341

Type: Book chapter

GOOGLE SCHOLAR
Data source: WoS