Social Interactions Between Non-Profit Organization and Key Stakeholders Using an Omni-Channel Communication Strategy Influence on the Loyalty of Episodic Volunteers?
- Mato-Santiso, Vanessa
- Rey-Garcia, Marta
- Jose Sanzo-Perez, Maria
ISSN: 2166-0727
ISBN: 978-9-8998-4349-3
Year of publication: 2019
Congress: 14th Iberian Conference on Information Systems and Technologies (CISTI)
Type: Conference paper