Surfing on Big Data: Automation and DataMining as a Marketing Strategy

  1. Martínez-Rolán, X.
  2. Piñeiro-Otero, T.
Book:
Organizational Innovation in the Digital Age

ISBN: 9783030981822

Year of publication: 2022

Pages: 63-85

Type: Book chapter

DOI: 10.1007/978-3-030-98183-9_3 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus