Unreal memoriesThe collective image of architecture in visual social networks

  1. Lopez-Chao, Vicente 1
  2. Fernández-Álvarez, Ángel J. 2
  3. Rodríguez-Grela, María 2
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

  2. 2 Department of Architectural Graphics, University of A Coruña
Revista:
SOBRE: Prácticas artísticas y políticas de la edición

ISSN: 2444-3484

Año de publicación: 2023

Título del ejemplar: Digital Media I

Número: 9

Páginas: 31-42

Tipo: Artículo

DOI: 10.30827/SOBRE.V9I1.27015 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: SOBRE: Prácticas artísticas y políticas de la edición

Objetivos de desarrollo sostenible

Resumen

Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to identify the reaction and dissemination habits in relation to the visual features of photography and to delve into the possibilities and the risks introduced by artificial intelligence systems. The research method follows a cognitive association approach through various graphic case studies on Instagram. The exploratory design to approach the role of the image to communicate architecture in visual social media arises from the concept of the fragment and the biased vision, a division required due to the nature of related image suggestions as a browsing method on Instagram. The findings identify opportunities and action strategies to complement the contents that build the collective image of architecture adapted to the logic of the new scenario.

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Fuente de los datos: Dialnet