The influence of social media celebrity endorsement on beer and wine purchase behaviour
- Calvo-Porral, C.
- Rivaroli, S.
- Orosa-González, J.
ISSN: 1751-1070, 1751-1062
Year of publication: 2023
Volume: 35
Issue: 3
Pages: 390-412
Type: Article
Journal:
International Journal of Wine Business Research