Marketing Analytics: Why Measuring Web and Social Media Matters

  1. Martinez-Rolan, Xabier
  2. Pineiro-Otero, Teresa
Book Series:
BUSINESS INTELLIGENCE AND ANALYTICS IN SMALL AND MEDIUM ENTERPRISES
  1. Melo, PN (coord.)
  2. Machado, C (coord.)

ISSN: 2379-5395,  2376-7111

ISBN: 978-0-367-17388-3,  978-0-367-17388-3

Year of publication: 2020

Pages: 75-88

Type: Book chapter

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Data source: WoS