Understanding Digital Marketing-Basics and Actions

  1. Pineiro-Otero, Teresa
  2. Martinez-Rolan, Xabier
Book Series:
Mba: theory and application of business and management principles
  1. Machado, C (coord.)
  2. Davim, JP (coord.)

ISSN: 2365-0532

ISBN: 978-3-319-28281-7,  978-3-319-28279-4

Year of publication: 2016

Pages: 37-74

Type: Book chapter

DOI: 10.1007/978-3-319-28281-7_2 DIALNET GOOGLE SCHOLAR

Sustainable development goals

Data source: WoS