Content Strategies in the Era of Digital Marketing

  1. Martinez-Rolan, Xabier
  2. Pineiro-Otero, Teresa
Book Series:
MANAGEMENT AND TECHNOLOGICAL CHALLENGES IN THE DIGITAL AGE
  1. Melo, PN (coord.)
  2. Machado, C (coord.)

ISSN: 2379-5395,  2376-7111

ISBN: 978-1-351-23891-5,  978-1-4987-8760-4

Year of publication: 2018

Pages: 149-176

Type: Book chapter

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Data source: WoS