Prácticas de binge-watching en la era prepandémicaescala de medición, discursos y efectos sociales relacionados a través de un estudio de caso de los estudiantes universitarios en España

  1. Cao Fernández, Judith 1
  2. Costa Sánchez, Carmen 2
  3. Otero-Enríquez, Raimundo 2
  1. 1 GOODLIFE Consultores
  2. 2 Universidade da Coruña (UDC)
Revista:
RAE-IC: Revista de la Asociación Española de Investigación de la Comunicación

ISSN: 2341-2690

Año de publicación: 2022

Título del ejemplar: Textos, plataformas y dispositivos: nuevas perspectivas para el análisis del discurso

Volumen: 9

Número: 18

Páginas: 240-267

Tipo: Artículo

DOI: 10.24137/RAEIC.9.18.11 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: RAE-IC: Revista de la Asociación Española de Investigación de la Comunicación

Objetivos de desarrollo sostenible

Resumen

The new modes of television consumption point to the interest of binge-watching as the object of study. This paper builds an intensity index that classifies users into “irregular”, “regular” or “dedicated”. Methodologically, an inter-method sequence is applied, combining descriptive and multivariate statistical analyses, as well as discussion groups from which cleavages or discursive positions derive. The results of the research indicate that most of the University population are binge-watchers so the terms have changed and a new scale is necessary for identifying the level of engagement with binge-watching behaviour in the current. Almost 30% of the university population under study corresponds to the typical-ideal category of “dedicated” and 33% with the “regular”. The growth rate of the phenomenon is exponential between 2016-2019. The triggering motivations for binge-watching are primarily hedonic; its effects affect our moods especially in “dedicated” users. Two different types of viewing are clearly identified. The first is committed or prioritized viewing (with a high attention level, high dependence and sympathy with regards to the story and characters), and secondary or complimentary viewing. The study concludes that, in a pre-pandemic context of over-audiovisual fiction content (fictoxication), the ability to select and self-assess the media diet acquires the fundamental skill status in the socio-educational framework of the younger ones.

Referencias bibliográficas

  • AIMC (2021). 23º Navegantes en la Red. Retrieved from https://cutt.ly/IMkR4KA
  • Alimoradi, Z., Jafari, E., Potenza, M. N., Lin, C. Y., Wu, C. Y. & Pakpour, A. H. (2022). Binge-Watching and Mental Health Problems: A Systematic Review and Meta-Analysis. International Journal of Environmental Research and Public Health, 19(15), 9707. https://doi.org/10.3390%2Fijerph19159707
  • Bauman, Z. (2003). Modernidad líquida. Madrid: Fondo de Cultura Económica.
  • Bauman, Z. (2005). Vida líquida. Barcelona: Paidós.
  • Castro, D., Rigby, J. M., Cabral, D. & Nisi, V. (2021). The binge-watcher’s journey: Investigating motivations, contexts, and affective states surrounding Netflix viewing. Convergence, 27(1), 3–20. https://doi.org/10.1177/1354856519890856
  • Cascajosa, C. (2016). La cultura de las series. Barcelona: Laertes.
  • Cerezo, J. & Cerezo, P. (2017). La televisión que viene. Madrid: Evoca comunicación e imagen.
  • Conde, F. (2009). Análisis sociológico del sistema de discursos. Madrid: CIS.
  • Costa-Sánchez, C. & López-García, X. (2020). Comunicación y crisis del coronavirus en España. Primeras lecciones. Profesional de la Información, 29(3), e290304. https://doi.org/10.3145/epi.2020.may.04
  • Dalpizol, V.A. (2018). Você ainda está assistindo?: O consumo audiovisual sob demanda em plataformas digitais e a articulação das prácticas relacionadas à Netflix na rotina dos usuarios (PhD dissertation). Universidade Federal do Rio Grande do Sul. Retrieved from https://bit.ly/38WFCrs
  • De Keere, K., Thunnissen, E. & Kuipers, G. (2020). Defusing moral panic: Legitimizing binge-watching as manageable, high-quality, middle-class hedonism. Media, Culture & Society, 43(4), 629-647. https://doi.org/10.1177/0163443720972315
  • Del Campo, E., Puebla, B. & Ivars, B. (2016). Las series de televisión: 'multiverso' objeto de estudio en Comunicación. Index.comunicación, 6(2), 13-19. Retrieved from https://bit.ly/2RWMhwh
  • Del Castillo, P. (2004). Nota metodológica sobre los indicadores del barómetro del CIS. REIS, 108(1), 151-178. doi: 10.2307/40184657
  • Deloitte. (2015). Digital Democracy Survey (10th ed). Retrieved from https://bit.ly/39HobeR
  • Erickson, S., Dal Cin, S. & Byl, H. (2019). An Experimental Examination of Binge Watching and Narrative Engagement. Social Sciences, 8(19), 9. https://doi.org/10.3390/socsci8010019
  • Fernández-Manzano, E.P., Neira, E. & Clares-Gavilán, J. (2016). Data management in audiovisual business: Netflix as a case study. Profesional de la Información, 25(4), 568-576. https://doi.org/10.3145/epi.2016.jul.06
  • Ferrés, J. & Piscitelli, A. (2012). Media Competence. Articulated Proposal of Dimensions and Indicators. Comunicar, 19(38), 75-82. https://doi.org/10.3916/C38-2012-02-08
  • Flayelle, M., Maurage, P., Di Lorenzo, K. R., Vögele, C., Gainsbury, S. M. & Billieux, J. (2020). Binge-watching: What do we know so far? A first systematic review of the evidence. Current Addiction Reports, 7(1), 44-60. https://doi.org/10.1007/s40429-020-00299-8
  • Flayelle, M., Maurage, P. & Billieux, J. (2017). Toward a qualitative understanding of binge-watching behaviors: A focus group approach. Journal of Behavioral Addictions, 6(4), 457-471. https://doi.org/10.1556/2006.6.2017.060
  • Forni, P. & De Grande, P. (2020). Triangulación y métodos mixtos en las ciencias sociales contemporáneas. Revista Mexicana de Sociología, 82(1), 159-189. http://dx.doi.org/10.22201/iis.01882503p.2020.1.58064
  • Galán, E. (2006). Personajes, estereotipos y representaciones sociales. Una propuesta de estudio y análisis de la ficción televisiva. ECO-PÓS, 9(1), 58-81. Retrieved from https://bit.ly/2S6cWXp
  • Glebatis, L. (2014). Media Marathoning: Immersions in Morality. Lanham, Maryland: Lexington.
  • Grimshaw, S., Blades, N. & Berrett, C. (2020). Going Viral, Binge-Watching, and Attention Cannibalism. The American Statistician, 74(4), 380-391. https://doi.org/10.1080/00031305.2020.1774415
  • Gutiérrez, A. & Tyner, K. (2012). Media Education, Media Literacy and Digital Competence. Comunicar, 19(38), 31-39. https://doi.org/10.3916/C38-2012-02-03
  • Hernández, J.F. & Martínez, M.A. (2016). Nuevos modelos de consumo audiovisual: los efectos del binge-watching sobre los jóvenes universitarios. AdComunica, 13, 201-221. doi: 10.6035/2174-0992.2017.13.11
  • Ibáñez, J. (1979). Más allá de la Sociología. El grupo de discusión: técnica y crítica. Madrid: Siglo XXI.
  • Izquierdo-Castillo, J. (2015). El nuevo negocio mediático liderado por Netflix: estudio del modelo y proyección en el mercado español. Profesional de la Información, 24(6), 819-826. https://doi.org/10.3145/epi.2015.nov.14
  • Jenner, M. (2017). Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. International Journal of Cultural Studies, 20(3), 304-320. https://doi.org/10.1177/1367877915606485
  • Jenner, M. (2018). Netflix and the Re-invention of Television. Londres: Palgrave Macmillan.
  • Kabusheva, S., Tyll, L. & Machek, O. (2016). Millennials and Over-the-Top-Services in the Context of Transformation of Telecommunication Business: Evidence from the Czech Republic. Ekonomika a Managament, 4, 1-21. Retrieved from https://bit.ly/3bJyiBM
  • Longwell, T. (2014). Americans addicted to binge viewing, willing to pay extra for it. Retrieved from https://bit.ly/2ZmFlgh
  • Lotz, A. D. (2014). The television will be revolutionized. New York: NYU Press.
  • Matrix, S. (2014). The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends. Jeunesse: Young People, Texts, Cultures, 6(1), 119-138. https://doi.org/10.1353/jeu.2014.0002
  • Martín-Quevedo, J., Fernández-Gómez, E. & Segado-Boj, F. (2021). La estrategia promocional de Netflix y HBO en Instagram en un escenario de competencia. Análisis de sus perfiles en España y en EE. UU. Obra digital, 20. https://doi.org/10.25029/od.2021.290.20
  • Martín-Quevedo, J., Fernández-Gómez, E. & Segado-Boj, F. (2019). How to engage with younger users on Instagram: A comparative analysis of HBO and Netflix in the Spanish and US markets. International journal on media management, 21(2), 67-87. https://doi.org/10.1080/14241277.2019.1585355
  • Merikivi, J., Bragge, J., Scornavacca, E. & Verhagen, T. (2019). Binge-watching Serialized Video Content: A Transdisciplinary Review. Television & New Media, 21(7), 697-711. https://doi.org/10.1177/1527476419848578
  • Mikos, L. (2016). Digital Media Platforms and the uses of TV content: Binge Watching and Video-on-Demand in Germany. Media and communication, 4(3), 154-161. https://doi.org/10.17645/mac.v4i3.542
  • Neira, E. (2021). ¿Pasas más tiempo decidiendo qué ver que viendo contenido? Netflix tiene un gran problema: se llama fatiga de decisión. Retrieved from
  • Neira, E., Clares-Gavilán, J. & Sánchez-Navarro, J. (2021). New audience dimensions in streaming platforms: the second life of Money heist on Netflix as a case study”. Profesional de la Información, 30(1), e300113. https://doi.org/10.3145/epi.2021.ene.13
  • Neira, E. (2015). La otra pantalla: redes sociales, móviles y la nueva televisión. Barcelona: Editorial UOC.
  • Netflix (2017). Ready, set, binge. More than 8 million viewers ‘binge race’ their favorite series. Retrieved from https://bit.ly/3vSrjPI
  • Panda, S. & Pandey, S. C. (2017). Binge watching and college students: motivations and outcomes. Young Consumers, 18(4), 425-438. https://doi.org/10.1108/YC-07-2017-00707
  • Pérez-Alaejos, M., Marcos-Ramos, M., Cerezo Prieto, M. & Hernández-Prieto, M. (2020). Diagnóstico del uso de plataformas de distribución de contenidos audiovisuales en niños y adolescentes españoles. Una aproximación a los cambios en los modelos de recepción y hábitos de las audiencias en el entorno digital. En Comunicación y diversidad. Selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación (AE-IC). Valencia, España, 28-30 de octubre, pp. 379-390.
  • Petersen, T. G. (2016). To binge or not to binge: A qualitative analysis of college students’ binge watching habits. Florida Communication Journal, 4(1), 77-88.
  • Pittman, M. & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday, 20(10). https://doi.org/10.5210/fm.v20i10.6138
  • Prinsen, M. (2017). Binge-watching. The association of compensatory health beliefs with binge-watching, physical activity and body mass index in young adults (Bachelor Thesis). University of Twente. Retrieved from https://bit.ly/2vLTTcg
  • Rodríguez, Ó. (2005). La triangulación como estrategia de investigación en Ciencias Sociales. Revista de Investigación en Gestión de la Innovación y Tecnología, 31. Retrieved from https://bit.ly/2SbKceE
  • Rubenking, B. & Campanella, Ch. (2018). Binge-Watching: A Suspenseful, Emotional, Habit. Communication Research Reports, 35(5), 381-391. https://doi.org/10.1080/08824096.2018.1525346
  • Rubenking, B., Bracken, C. C., Sandoval, J. & Rister, A. (2018). Defining new viewing behaviours: What makes and motivates TV binge-watching? International Journal of Digital Television, 9(1), 69-85. https://doi.org/10.1386/jdtv.9.1.69_1
  • Sartori, G. (1998). Homo videns. La Sociedad teledirigida. Mexico: Taurus.
  • Schouw, L. (2018). To binge or not to binge: The online Viewing Habits of Dutch millennials (Master Thesis). Erasmus University. Retrieved from https://bit.ly/3w0bvdM
  • Schweidel, D. A & Moe, W. W. (2016). Binge Watching and Advertising. Journal of marketing, 80(5), 1-19. https://doi.org/10.1509/jm.15.0258
  • Shim, H. & Kim, K. J. (2018). An exploration of the motivations for binge-watching and the role of individual differences. Computers in Human Behavior, 82, 94-100. https://doi.org/10.1016/j.chb.2017.12.032
  • Spilker, H. S. & Colbjørnsen, T. (2020). The dimensions of streaming: toward a typology of an evolving concept. Media, Culture & Society, 42(7-8), 1210-1225. https://doi.org/10.1177/0163443720904587
  • Starosta, J. A. & Izydorczyk, B. (2020). Understanding the phenomenon of binge-watching—A systematic review. International Journal of Environmental Research and Public Health, 17(12), 4469. https://doi.org/10.3390/ijerph17124469
  • Steiner, E. & Xu, K. (2018). Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research. Convergence: The International Journal of Research into New Media Technologies, 26(1), 82-101. https://doi.org/10.1177/1354856517750365
  • Stoldt, R. G. (2013). The behavioral effects of the binge-watching mediamorphosis (Bachelor Thesis). Wichita State University. Retrieved from https://bit.ly/2Sgw8jX
  • Sun, Y. H., Kang, E. Y. & Lee, W. (2018). Why Do We Indulge? Exploring Motivations for Binge Watching. Journal of Broadcasting & Electronic Media, 62(3), 408-426. https://doi.org/10.1080/08838151.2018.1451851
  • Tefertiller, A. & Sheehan, K. (2019). TV in the Streaming Age: Motivations, Behaviors, and Satisfaction of Post-Network. Television, Journal of Broadcasting & Electronic Media, 63(4), 595-616. https://doi.org/10.1080/08838151.2019.1698233
  • Urbano, C. (2010). Algunas reflexiones a propósito de la "infoxicación". Anuario ThinkEPI, 4(1), 304-308. Retrieved from https://bit.ly/3dblbLU
  • Vaterlaus, J. M., Spruance, L. A., Frantz, K. & Kruger, J. S. (2019). College student television binge watching: Conceptualization, gratifications, and perceived consequences. The Social Science Journal, 56(4), 470-479. https://doi.org/10.1016/j.soscij.2018.10.004
  • Walton-Pattison, E., Dombrowski, S. U. & Presseau, J. (2018). Just one more episode: Frequency and theoretical correlates of television binge watching. Journal of Health Psychology, 23(1), 17-24. https://doi.org/10.1177/1359105316643379
Fuente de los datos: Dialnet