Violencia de género en período de pandemia de coronavirus en los países del G-20Campañas publicitarias en redes sociales

  1. Amorós-Pons, Anna 1
  2. Comesaña-Comesaña, Patricia 2
  3. Alexeeva-Alexeev, Inna 3
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

  2. 2 Universidade de A Coruña
  3. 3 Universidad Europea del Atlántico
    info

    Universidad Europea del Atlántico

    Santander, España

Revista:
Historia y comunicación social

ISSN: 1137-0734

Año de publicación: 2022

Título del ejemplar: Monográfico: Comunicación y Movimientos Feministas

Volumen: 27

Número: 2

Páginas: 389-400

Tipo: Artículo

DOI: 10.5209/HICS.84387 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Historia y comunicación social

Resumen

La pandemia provocada por el SARS-CoV-2 evidenció un incremento de los casos de violencia de género durante el confinamiento domiciliario y aislamiento social. El artículo aborda el estudio de las campañas publicitarias impulsadas en los países del G-20 en el período de pandemia. Las redes sociales se convirtieron en un espacio de interacción para impulsar acciones de ciberfeminismo (hashtivismo) y visibilizar esta problemática social considerada ‘la otra pandemia’. El análisis se centra en las estrategias de codificación del mensaje publicitario y su vinculación al ecosistema social. El estudio pone de manifiesto que la pandemia se convirtió en el eje creativo en la creación de campañas de naturaleza informativa con nuevos códigos simbólicos de ayuda a las víctimas de violencia de género.

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