Social Media Communication as a Corporate Positioning StrategyThe Galician Winemaking Sector in Spain

  1. María-Magdalena Rodríguez-Fernández
  2. Eva Sánchez-Amboage
  3. Valentín-Alejandro Martínez-Fernández
  4. Oscar Juanatey-Boga
Book:
Recent advances in information systems and technologies
  1. Álvaro Rocha (coord.)
  2. Ana Maria Correia (coord.)
  3. Hojjat Adeli (coord.)
  4. Luís Paulo Reis (coord.)
  5. Sandra Costanzo (coord.)

Publisher: Springer International Publishing AG

ISBN: 978-3-319-56541-5,  978-3-319-56541-5

Year of publication: 2017

Volume: 1

Pages: 141-150

Type: Book chapter

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Data source: Dialnet