Instagram como herramienta de marketing de destinosfuncionalidades y utilidades

  1. Doval-Fernández, Tamara 1
  2. Sánchez-Amboage, Eva 1
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

Revista:
Razón y palabra

ISSN: 1605-4806

Ano de publicación: 2021

Título do exemplar: Prospectiva de la comunicación en la sociedad del conocimiento

Volume: 25

Número: 111

Tipo: Artigo

DOI: 10.26807/RP.V25I111.1786 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Razón y palabra

Obxectivos de Desenvolvemento Sustentable

Resumo

The development of Information and Communication Technologies has caused important changes in the tourism industry. The appearance of Web 2.0 and especially social networks have changed the tourist behavior and, therefore, companies and managers of tourist destinations must devote resources to know these platforms and use them as allies in promoting tourist destinations. Specifically, Instagram, which stands out for its fast growth and its adaptability through the use of visual content, is an ideal tool for promoting tourist destinations. Based on the above, this research work presents the following objective: to analyze the use of Instagram as a tourism promotion tool. To obtain this information, content analysis is used as a research method. Los resultados nos muestran como las funcionalidades y utilidades de Instagram tales como tipos de posts, hashtags, geotags, reels, stories, etc. ofrecen grandes beneficios para la promoción de los destinos turísticos. The results show us how the functionalities and utilities of Instagram such as types of publications, hashtags, geotags, reels, stories, etc. offer great benefits for promoting tourist destinations.

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Fonte de datos: Dialnet