The Attractiveness of Extreme Wind Sports Linked to Social ResponsibilityInnovations in Coastline Tourism

Resumo

The State of Ceará, located in the Brazilian Northeast, has a high tourist potential due to the beauty of its beaches and the great geomorphological differences within the territory. In addition, there are warm winds that allow the practice of wind sports throughout the state seacoast. This chapter presents three categories of analysis here interrelated with planning: wind sports, the use of social projects to improve the tourist experience, and the participation of the local community in social projects. The main objective of this chapter is to present innovations that might be implemented with the creation of a tourist route based on existing structures in the state of Ceará. The focus is to use the attractiveness of extreme wind sports linked to social responsibility (NGOs) and the strengthening of the tourist image. This chapter presents the social projects that relate tourism, social projects, and planning. Thru this job, the authors hope to give light to other destinations, which might perform the practice of benchmarking to face similar problem