Community-Based Tourism in Cearas'Coustal SpaceInnovative Socially Responsible Activities

Resumen

This work derives from postdoctoral research funded by Funcap-CAPES in Brazil. It investigates innovation in community-based tourism in coastal spaces. The competitiveness of tourist companies has a great relationship with innovation and it with the sustainability of the environment. The objective of this chapter is to present the innovations implemented thar resulted in being practices derived from concepts of corporate social responsibility and to present the innovations that the coastal communities of Ceará have implemented in recent years. The innovations were identified in relation to community management for the benefit of collective rights, innovative activities in accommodation, intermediation, and use of space, among others. This work is expected to improve the ability to learn and multiply innovation in dynamic environments such as tourism and being able to add knowledge about the innovation capacity of Ceará tourism companies, collaborating for a discussion of their learning, and the multiplication of their knowledge.