Modelos de relaciones públicas aplicados por agencias de empleo y desarrollo local en el ámbito turístico
- 1 Universidad de A Coruña, España
ISSN: 1012-1587
Year of publication: 2017
Issue: 83
Pages: 403-425
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Galicia is an emerging territory with vast endogenous tourist potential, in particular in a number of municipalities located in the province of A Coruña. The main objective of this study is to identify the public relations models that Employment and Local Development Agencies (ELDA)currently apply, to the process of managing and publicizing local tourist proposals in the province of A Coruña. The results show the need for relevance of work based on public relations strategies, within the Symmetric Model Bidirectional, can improve communicative impact.