Análisis comparativo de los resultados económicos de las empresas privadas televisivas del Ecuador en el período comprendido entre 2012 y 2015
- Vaca Tapia, Ana Cecilia
- López Golán, Mónica
- Rúas Araújo, José (coord.)
- Martínez Fernández, Valentín Alejandro (coord.)
- Rodríguez, María Magdalena (coord.)
- Puentes Rivera, Iván (coord.)
- Yaguache Quichimbo, Jenny (coord.)
- Sánchez Amboage, Eva (coord.)
Editorial: Universidad Técnica Particular de Loja ; XESCOM. Red Internacional de Investigación de Gestión de la Comunicación
ISBN: 978-9942-25-054-4
Ano de publicación: 2016
Páxinas: 823-835
Congreso: Simposio Internacional sobre Gestión de la Comunicación (2. 2016. ----)
Tipo: Achega congreso
Resumo
For the present investigation, in order to determine the economic situation of private television companies Ecuador, a comparative analysis of the obtained profit or loss in the period between the years 2012 to 2015 is performed. For this purpose the horizontal method of index analysis is applied and is considered the Organic Communications Law, because it's approved during the analyzed period. The universe analyzed is represented by 17 companies, which are registered as private (television or television links or groups) according to the Technical Report of National Media No.CORDICOM-CT-DIA-2015-01-IT. The results obtained from the study lead us to the conclusion that the financial situation of private television companies of Ecuador has decreased consecutively in the years analyzed.