Spot as a tool for building the image of the electoral candidate: Soso, serio y formal, the video of Ángel Gabilondo as PSOE candidate for the Presidency of the Community of Madrid (Spain)
- Fernandez-Holgado, J.A.
- Puentes-Rivera, I.
- Fontenla-Pedreira, J.
ISSN: 2166-0735, 2166-0727
ISBN: 978-989-54659-1-0, 978-1-6654-3022-7
Year of publication: 2021
Type: Conference paper