Visibility and impact of the microcredit and the digital social mediaa case study of financial institutions in Ecuador

  1. Viviana Espinoza Loaiza 1
  2. Rosario Puertas Hidalgo 1
  3. Valentín Alejandro Martínez Fernández 2
  4. Aurora Samaniego Namicela 1
  5. Eulalia Elizabeth Salas Tenesaca 1
  1. 1 Universidad Técnica Particular de Loja
    info

    Universidad Técnica Particular de Loja

    Loja, Ecuador

    ROR https://ror.org/04dvbth24

  2. 2 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

Book:
Media and metamedia management
  1. Campos Freire, Francisco (coord.)
  2. Rúas Araújo, José (coord.)
  3. Martínez Fernández, Valentín Alejandro (coord.)
  4. López García, Xosé (coord.)

Publisher: Springer Alemania

ISBN: 978-3-319-46066-6

Year of publication: 2017

Pages: 413-418

Type: Book chapter

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