Global brands or local heroes?: Evidence from the Spanish beer market

  1. Porral, C.C.
  2. Levy-mangin, J.-P.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2015

Volume: 117

Issue: 2

Pages: 565-587

Type: Article

DOI: 10.1108/BFJ-07-2013-0174 GOOGLE SCHOLAR
Data source: Scopus