Private Labels The role of manufacturer identification, Brand loyalty and image on purchase intention
- Porral, C.C.
- Lang, M.F.
ISSN: 0007-070X
Year of publication: 2015
Volume: 117
Issue: 2
Pages: 506-522
Type: Article
ISSN: 0007-070X
Year of publication: 2015
Volume: 117
Issue: 2
Pages: 506-522
Type: Article