Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry

  1. Calvo-Porral, C.
  2. Stanton, J.L.
  3. Lévy-Mangin, J.-P.
Journal:
Journal of Global Marketing

ISSN: 1528-6975,  0891-1762

Year of publication: 2016

Volume: 29

Issue: 1

Pages: 29-39

Type: Article

DOI: 10.1080/08911762.2015.1122138 GOOGLE SCHOLAR
Data source: Scopus