Food private label brands: the role of consumer trust on loyalty and purchase intention

  1. Calvo Porral, C.
  2. Levy-Mangin, J.-P.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2016

Volume: 118

Issue: 3

Pages: 679-696

Type: Article

DOI: 10.1108/BFJ-08-2015-0299 GOOGLE SCHOLAR
Data source: Scopus