Is the economic crisis changing marketing strategies?: From offering what customers need to offering what customers can afford

  1. Calvo-Porral, C.
Libro:
Economic Crises: Risk Factors, Management Practices and Social Impacts

ISBN: 9781536103397

Ano de publicación: 2017

Páxinas: 1-44

Tipo: Capítulo de libro

GOOGLE SCHOLAR
Fonte de datos: Scopus