An emotion-based segmentation of bank service customers

  1. Calvo-Porral, C.
  2. Lévy-Mangin, J.-P.
Journal:
International Journal of Bank Marketing

ISSN: 0265-2323

Year of publication: 2020

Volume: 38

Issue: 7

Pages: 1441-1463

Type: Article

DOI: 10.1108/IJBM-05-2020-0285 GOOGLE SCHOLAR