Analysis of Brand Equity Supplied by Appellations of Origin: An Empirical Application for Beef

  1. Calvo Dopico, D.
Journal:
Journal of International Food and Agribusiness Marketing

ISSN: 0897-4438

Year of publication: 2002

Volume: 14

Issue: 3

Pages: 21-34

Type: Article

DOI: 10.1300/J047V14N03_03 GOOGLE SCHOLAR
Data source: Scopus