Influence of manufacturer signature on store brands' loyalty and purchase intention

  1. Calvo-Porral, C.
  2. Martínezfernández, V.-A.
  3. Juanatey-Boga, O.
Journal:
RAE Revista de Administracao de Empresas

ISSN: 2178-938X,  0034-7590

Year of publication: 2016

Volume: 56

Issue: 1

Pages: 29-42

Type: Article

DOI: 10.1590/S0034-759020160104 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus