Social media communication as a corporate positioning strategy: The galician winemaking sector in Spain

  1. Rodríguez-Fernández, M.-M.
  2. Sánchez-Amboage, E.
  3. Martínez-Fernández, V.-A.
  4. Juanatey-Boga, O.
Book Series:
Advances in Intelligent Systems and Computing

ISSN: 2194-5357

ISBN: 9783319565408

Year of publication: 2017

Volume: 571

Pages: 141-150

Type: Conference paper

DOI: 10.1007/978-3-319-56541-5_16 GOOGLE SCHOLAR
Data source: Scopus