Neuromarketing: Theoretical considerations and measurement tools

  1. Tinoco-Egas, R.
  2. Juanatey-Boga, O.
  3. Martínez-Fernandez, V.-A.
Journal:
Revista Venezolana de Gerencia

ISSN: 1315-9984

Year of publication: 2020

Volume: 25

Issue: 90

Pages: 613-631

Type: Article

DOI: 10.37960/RVG.V25I90.32404 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus