The twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model

  1. Martinez-Fernandez, V.-A.
  2. Juanatey-Boga, O.
  3. Membiela-Pollan, M.
  4. Crespo-Pereira, V.
Proceedings:
Iberian Conference on Information Systems and Technologies, CISTI

ISSN: 2166-0735,  2166-0727

ISBN: 9789895465903

Year of publication: 2020

Volume: 2020-June

Type: Conference paper

DOI: 10.23919/CISTI49556.2020.9141110 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus