The internationalization strategy of Spanish indigenous franchised chains: A resource-based view

  1. Mariz-Perez, R.
Journal:
Strategic Direction

ISSN: 0258-0543

Year of publication: 2010

Volume: 26

Issue: 4

Pages: 22-26

Type: Article

DOI: 10.1108/SD.2010.05626DAD.003 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus