Responsabilidad social corporativaRestaurantes

Abstract

The Restaurant Industry is one of the most important sectors in Mexico, so it requires research to disseminate the knowledge about how to improve the same industry. An improvement can happens through the Corporate Social Responsibility and there are many authors in the literature and organizations that discuss the elements of CSR. Ríos, López and López, 2015; White Book, 2011; CEMEFI, 2008; Cortina, 2009; European Commission, 2007; Correa, Flyn and Amit, 2004; Green Book, 2001, indicate that the SR should integrate elements such as society, environment and economics, while Counraud, Ojeda and Lira (2015), consider CSR as the means to obtain a socially responsible company certification. An approach about the CSR in the municipality of Celaya is needed due to the municipality’s importance in the economy of the state of Guanajuato. Despite the modern information in CSR, studies in relation to the restaurant industry in Celaya are scarce. Therefore, this article aims to conduct a review of the literature on Corporate Social Responsibility, specifically in Celaya, as well as on the restaurant industry in Mexico and Celaya, giving a clearer vision of what happens with Restaurants and the CSR in this municipality. In addition, CSR assessment indicators and possible considerations for the Restaurant Industry were established. Given the limited information provided by the literature on this industry in Celaya, we consider the necessity of more research about the benefits and the presence of CSR in Celaya Restaurants, to allow entrepreneurs adopt CSR strategies.