Distribución de contenidos en movilidadel caso de los operadores generalistas españoles

Abstract

The technological revolution has facilitated the distribution of audiovisual content beyond traditional media such as TV, as wellas the extension to mobile devices (phones, tablets, etc.) The television broadcasters distribute their contents via all possible platforms, and they regard mobile devices as a way for multiplatform consumption of their contents. The viewer becomes a userthat can generate content and/or multiply its impact. This research focuses on the analysis of the contents distributed via tablets by generalist television broadcastersin Spain (TVE, Mediaset, and Atresmedia), as well as the study of the interactivity that they keep in these devices. To perform the analysis, an original template designed by the authors was used, looking for the identification of the elements that interfere with the interactivity of the studied applications. Also, a thorough analysis of the contents offered in each of the investigated IOS and ANDROID applications (Rtve.es | Tableta,+tve,Atresmedia conecta, Atresplayer, Mitele,and Mio TV) has been performed.