The perceived value of videos in newspapers on iPad

  1. Teresa Nozal
  2. Ana González-Neira
  3. Antonio Sanjuán
Revista:
Observatorio (OBS*)

ISSN: 1646-5954

Año de publicación: 2015

Volumen: 9

Número: 1

Páginas: 115-129

Tipo: Artículo

DOI: 10.7458/OBS912015779 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Observatorio (OBS*)

Resumen

This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.

Fuente de los datos: Dialnet