La presencia de productos comerciales en los medios de comunicación y su evolución de ventasel caso de la motocicleta en España (2001-2010)

  1. Sanjuán Pérez, Antonio 1
  2. Martínez Costa, Sandra 1
  3. Nozal Cantarero, Teresa 2
  1. 1 Comunicación Audiovisual y Publicidad. Universidade da Coruña (España)
  2. 2 Universidade da Coruña (España)
Revista:
Vivat Academia

ISSN: 1575-2844

Ano de publicación: 2011

Número: 117

Páxinas: 919-931

Tipo: Artigo

DOI: 10.15178/VA.2011.117E.919-931 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Vivat Academia

Resumo

The evolution of a term associated with a consumer product on social networking, Internet and film can grow parallel as its market could be. Also it can be influenced by the increase of conversation about in media. They are based on it, among others, the theories concerning the processes and media effects.The aim of this paper is to analyze the trend of "motorcycle" in both network and in the movies, trying to establish points of relationship between that and the evolution of motorcycle´s sales in Spain between 2001 and 2010.Methodology consists in the analysis of a data set, establishing some objective conditions in Internet search, equal terms, cookies, operating systems, IP results, etc.., as well as selection´s criteria films related to the "motorcycle" term.Hypothesis is that a high number of films with an active presence of motorcycles involve an Internet conversation increase, a greater presence in traditional agenda settings and motorcycle´s sales growth in Spain.

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Fonte de datos: Dialnet