Beneficios de la implantación de la Marca Q de turismo industrial
- Silvia Portela Maquieira 1
- Manuel Martínez Carballo 1
- Eduardo Guillén Solórzano 1
- 1 Universidade da Coruña (España)
ISSN: 1695-7121
Year of publication: 2015
Issue Title: The constant Evolution of Tourism: Innovation, technology, new products and experiences
Volume: 13
Issue: 4
Pages: 757-769
Type: Article
More publications in: Pasos: Revista de Turismo y Patrimonio Cultural
Abstract
Some years ago the quality of the companies was not valued since demand was higher than the offer but, today, this situation has changed due to the quality has become in one of the most important variable competitiveness key, which, has applied in productive process as well as complex ambits such as tourism sector. This field is the main content of this paper that are structured into four distinct parts centers. Firstly and, as an introduction way, certain aspects of Industrial Tourism are analyzed. Subsequently, the importance of the Q Mark for Quality is studied. Thirdly, empirical research that has been studied is described and, finally, the key factors on the implementation of the Quality Mark.
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