Estereotipos femeninos en la publicidad:la utilización del "sexolecto" como atributo caracterizado
ISSN: 1889-9285
Year of publication: 2010
Issue: 2
Pages: 156-178
Type: Article
More publications in: Cuadernos Kóre
Abstract
Advertising frequently uses feminine depictions for its messages. These depictions are made of visual attributes or with character roles, but they forget linguistic characterisation possibilities. This work develops particularities of the feminine communicative style, with the aim of showing its possibilities in the stereotype process. A process that is considered essential for the radio advertising, but it cans enrich for all kind of audiovisual advertising.