Credibilidad de los medios de comunicaciónanálisis de la prensa diaria desde el comportamiento del consumidor

  1. Calvo-Porral, Cristina
  2. Martínez Fernández, Valentín Alejandro
  3. Juanatey Boga, Óscar
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2014

Volumen: 23

Número: 3

Páginas: 300-310

Tipo: Artículo

DOI: 10.3145/EPI.2014.MAY.10 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

Se analiza la credibilidad de los medios de comunicación, y en concreto de los diarios generalistas. Mediante el empleo de un modelo de ecuaciones estructurales, y con una muestra de 454 cuestionarios sobre los diarios El país, El mundo, Abc, La razón y La voz de Galicia, se estudian los antecedentes y consecuencias de su credibilidad. Los resultados muestran la importante influencia de la calidad percibida, la imagen y la notoriedad del medio en la actitud de los consumidores, así como la influencia de la actitud sobre la credibilidad de que goza el medio. Los resultados conllevan interesantes implicaciones para los gestores de medios de comunicación, que deben priorizar la imagen y notoriedad del medio, así como la calidad que perciben los consumidores de información en un entorno de competencia creciente.

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