Corporate Communication, Marketing, and Video Games
- Carmen Costa-Sánchez
- Barbara Fontela Baró
- Miguel Túñez López (coord.)
- Valentín-Alejandro Martínez Fernández (coord.)
- Xosé López García (coord.)
- Xosé Rúas Araujo (coord.)
- Francisco Campos Freire (coord.)
Publisher: Springer Suiza
ISBN: 978-3-319-91859-4, 978-3-319-91860-0
Year of publication: 2019
Pages: 421-433
Type: Book chapter
Abstract
In 2009, the video game industry received the consideration of cultural industry in Spain. From that moment until now, numerous video game development companies have emerged and aimed to consolidate the business sector as well as distribute and position their products. Marketing and corporate communication functions can help to make the creative proposals of the businesses visible, and the sector is demanding professional profiles with these specializations. However, it is a field that has been little approached from research and teaching perspectives. This work seeks to know the characteristics of this cultural industry in Spain and focus the attention in the new professional field that is emerging for communication, marketing and video game experts.