Un análisis on-line del Turismo Comunitario en Ecuador

Resumo

The revaluation of cultural and natural patrimony throughout the organizational improvement of the rural communities has become a valuable strategy of social development; this strategy aims to reinforce the sustainable tourism in which the community tourism is included; this type of community tourism is conceived as the basis for the local development, and it is managed by the community itself. This type of community tourism is associated to organization that fight against poverty, as stated by the World Tourism Organization (WTO), and by the International Labor Organization (ILO). It is seen that in Ecuador, there is a homogeneous number community-initiative providers which provide, to the community tourism industry, a plus over the other types of industries; the community-initiative providers are organized into: networks, agencies, and corporations that aim to help the community tourism gain prestige in the market, effective communication to customers, and profit benefits. The main objective of the current research is focused in measuring the positioning of: FanPage, networks, enterprises, and corporations of community tourism in Ecuador through the use of FanPage Karm tool; besides, it was applied the analytic -synthetic method to the quantitative variables which reflect the interactivity of the users registered in the items of the FanPage Krama tool. The contrastive analysis of the data gathered, helped to identify: the positioning of the websites in the community tourism field, costumers� interactivity, and the profit of the different pages in Facebook. Finally, the current research helped to identify very important tips that will contribute to optimize the use of information, on the web, by the community - tourism managers in order to promote the community tourism internationally.