Audience Behavior after the Advertising Blackout in Spaina first balance

  1. Natalia Quintas-Froufe
Journal:
Observatorio (OBS*)

ISSN: 1646-5954

Year of publication: 2013

Volume: 7

Issue: 1

Pages: 65-83

Type: Article

DOI: 10.7458/OBS712013636 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Observatorio (OBS*)

Abstract

The first of January 2010 the abolishment of commercial advertising took place in the Spanish Television. This study analyzes how it has affected the situation to the Spanish audience (public and private generalist channels), as well as to relate the audience share with the time of advertising scheduled in these channels

Data source: Dialnet