Evolución en las preferencias de los consumidores de productos audiovisuales
- Rodríguez Campo, María Lorena
- Martínez Fernández, Valentín Alejandro
- Juanatey Boga, Óscar
ISSN: 1134-3478
Year of publication: 2005
Issue Title: Televisión de calidad: Congreso Hispanoluso de Comunicación y Educación. Huelva. 2005 (CD-Rom)
Issue: 25
Type: Article
More publications in: Comunicar: Revista Científica de Comunicación y Educación
Abstract
Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas areinvestigated to obtain higher levels of audience shares, which reverberate in fragmented programming since different contents don�t provoke the same acceptance and interest amongst viewers, so varied product and genres are joined together. Through this investigation the intention is to evaluate the practices, habits, preferences and behaviors of fiction viewers. The audio-visual Spanish panorama will be compared with the European one in order to obtain conclusions regarding the guidelines of consumption and the principal similarities and differences between these markets