La audiencia social en España e Italiaanálisis comparativo

  1. Ana González-Neira 1
  2. Natalia Quintas-Froufe 1
  1. 1 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

Book:
Nuevos perfiles y audiencias para una democracia participativa: VII Congreso Internacional de Ciberperiodismo y Web 2.0 : Bilbao, 9 y 10 de noviembre de 2015
  1. Ainara Larrondo Ureta (coord.)
  2. Koldobika Meso Ayerdi (coord.)
  3. Simón Peña Fernández (coord.)

Publisher: Servicio de Publicaciones ; Universidad del País Vasco = Euskal Herriko Unibertsitatea

ISBN: 978-84-9082-236-4

Year of publication: 2015

Pages: 141-156

Congress: Congreso Internacional de Ciberperiodismo (7. 2015. Bilbao)

Type: Conference paper

DIALNET GOOGLE SCHOLAR lock_openADDI editor

Abstract

Social TV is a new specie in the current media ecosystem, resulting from the combination of social media, mobile devices and traditional television. This is another manifestation of the active audiences and the translation of interactivity in the new media space. Spain has become one of the fastest growing countries of this new reality because of the behavior patterns of users and the high number of minutes of viewing. This paper presents a comparative study between Spain and Italy because both countries belong to the same polarized paradigm (Hallin, Mancini, 2004) and share media groups. We analyze what programs are most successful during the same period in order to conclude that there are differences and similarities in social TV initiatives in these countries.

Data source: Dialnet