Omnichannel communication strategies used by non-profit organizations to contact with key stakeholders: Using online channels after a one-time event influence on the loyalty of episodic volunteers?
- Mato-Santiso, V.
- Rey-GarcÃa, M.
- Sanzo-Pérez, M.J.
Actas:
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
ISBN: 9780999855126
Ano de publicación: 2019
Páxinas: 3340-3348
Tipo: Achega congreso