Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

  1. Mato-Santiso, V.
  2. Rey-Garcia, M.
  3. Sanzo-Perez, M.J.
Proceedings:
Iberian Conference on Information Systems and Technologies, CISTI

ISSN: 2166-0735,  2166-0727

ISBN: 9789899843493

Year of publication: 2019

Volume: 2019-June

Type: Conference paper

DOI: 10.23919/CISTI.2019.8760774 GOOGLE SCHOLAR
Data source: Scopus