The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal

  1. Rey García, M.
  2. Álvarez González, L.I.
  3. Bello Acebrón, L.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1984,  1865-1992

Year of publication: 2013

Volume: 10

Issue: 2

Pages: 87-102

Type: Article

DOI: 10.1007/S12208-012-0085-1 GOOGLE SCHOLAR
Data source: Scopus