Capítulos de libro (11) Publicacións nas que participase algún/ha investigador/a

2019

  1. Ambient encounters in retail "discounters": How store environment drives customer satisfaction

    Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (IGI Global International Publishers), pp. 1-22

  2. El mercado de la distribución de seguros en España: bases para el análisis económico de su regulación

    La distribución de los seguros privados (Marcial Pons), pp. 13-33

  3. El reto de la moda sostenible.

    Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 275-294

  4. Profiling beer consumers for brewery management

    Production and management of beverages: vol 1: the science of beverages (WOODHEAD PUBL LTD), pp. 303-333

  5. Profiling mobile service customers in the Spanish market

    Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 211-235

  6. Public sector and professional sport

    Sports (and) economics (Fundación de las Cajas de Ahorros (FUNCAS)), pp. 447-476

  7. Smart city as a platform economy: Civic engagement and self-employment in focus

    Smart Cities: Issues and Challenges Mapping Political, Social and Economic Risks and Threats (Elsevier), pp. 63-76

  8. Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study

    Management for Professionals (Springer Nature), pp. 161-170

  9. Social innovation for filling the resource: Needs gap in social services: New governance arrangements

    Social Innovation: Comparative Perspectives (Routledge/Taylor & Francis Group), pp. 104-129

  10. The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

    Management for Professionals (Springer Nature), pp. 171-181

  11. The role of marketing in reducing climate change: An approach to the sustainable marketing orientation

    Contributions to Economics (Physica-Verlag), pp. 261-283